Predict and prevent
customer churn
Your Retention-Copilot to make ensure your users are engaged and extracting the maximum value from your product. Identify who is at risk and reach out to them before they churn.
Stop guessing who's about to cancel. See every user's health score, milestone progress, and get intelligent recommendations to reduce churn!
See exactly which customers need attention—and take action in one click
Your at-risk customer queue — prioritized by health score and MRR impact
Scroll
At-Risk Customers
4 need attentionClick any customer to see why they're at risk and get AI-powered recommendations
Risk Analysis
Smart Recommendations
Send "Team Collaboration" Email
Personalized email highlighting team features John hasn't discovered yet.
Users who haven't invited teammates respond 73% better to collaboration-focused outreach than generic re-engagement emails.
How we detect engagement patterns — automatic API tracking with zero manual setup (if using Discovery Mode)
Tracked Activity
Configuration
Automatically track API calls to detect feature usage and engagement patterns—no manual event setup required.
Roadmap
Tools to keep customers engaged
From measuring time-to-value to proactive outreach, RetentionOwl gives you the insights and automation to reduce churn.
Measure Time-to-Value
Define custom “value found” checkpoints in your app. Track exactly when users hit key milestones and see your average TTV across cohorts.
Automated Check-ins
Trigger emails or in-app prompts to ask customers how things are going. Gather feedback at the moments that matter most.
Health Scoring
Combine usage data, engagement signals, and survey responses into a single health score. Spot at-risk accounts before they churn.
Smart Outreach
When a user stalls or shows warning signs, automatically reach out for input. Turn silence into conversations that save accounts.
Powered by OwlCore
Lightweight tracking that stays out of your way
Our tracking script is designed to be invisible to your users—fast, private, and reliable.
Privacy-first
No PII, bodies, or tokens
Zero slowdown
Non-blocking, async
~2KB gzipped
Tiny footprint
Fails silently
Never breaks your app
The Problem
You're losing customers you could have saved
By the time a customer cancels, it's already too late. Traditional analytics tools show you what happened—but not who is about to leave or how to stop them.
Research shows that 68% of churned customers showed warning signs days or weeks before leaving. RetentionOwl watches for these signals and helps you act before it's too late.
of churned users showed warning signs days before leaving
to integrate and start predicting customer churn
More LTV from each customer
Automated Email Journeys
Personalized drip campaigns that
adapt to each customer
Stop sending generic emails. RetentionOwl automatically enrolls customers in the right email sequence based on their behavior, milestone progress, and health score.
Onboarding Sequences
Guide new users to their first value milestone with timed tips and tutorials tailored to their progress.
Feature Adoption Campaigns
Automatically promote features users haven't discovered yet, increasing stickiness and reducing churn risk.
Re-engagement Drips
Win back inactive users with personalized messages that reference their specific usage patterns and goals.
Churn Prevention Flows
Trigger urgent outreach when health scores drop, offering support, discounts, or check-ins at the right moment.
How it works
Start preventing churn in minutes
No complex setup. No data science team required. Just add our lightweight script and start seeing which customers need attention.
Add one script tag
Drop a single lightweight snippet into your app. Works with React, Next.js, Vue, or vanilla JavaScript. Under 3KB gzipped.
<script src="https://cdn.retentionowl.com/v1.js"
data-key="pk_live_xxxxx" />Identify your users
Call identify after login. We automatically merge anonymous sessions and track behavior across devices.
// After user logs in
RetentionOwl.identify({
userId: user.id,
email: user.email
})Turn on Discovery Mode
We automatically track which API endpoints each user calls. No manual instrumentation. See feature usage, engagement patterns, and adoption gaps in minutes.
Need explicit milestones? Add data-ro-event attributes or call RetentionOwl.track()
See who needs attention & take action
Your dashboard shows at-risk customers ranked by churn probability and MRR. Set up automated email journeys or reach out with one click.
Compatibility
Works with your existing analytics
Already tracking events? RetentionOwl reads your existing data attributes automatically. We're not replacing your analytics—we're adding a retention layer on top.
We're not an analytics tool
PostHog, Mixpanel, and Amplitude answer “What happened?” with funnels and charts. RetentionOwl answers “Who needs my attention right now?” with per-user health scores and automated outreach.
Features
Everything you need to reduce customer churn
From real-time health scoring to automated win-back campaigns—RetentionOwl is your complete customer retention platform.
Customer Health Scores
Real-time health scores based on activity, engagement, and milestone completion. Know instantly who's thriving vs. struggling.
Churn Prediction
Machine learning models identify at-risk customers before they show obvious signs of leaving.
Milestone Tracking
Define and track the key actions that lead to customer success. See exactly where users get stuck.
Automated Email Journeys
Trigger personalized drip campaigns based on behavior, health score, and lifecycle stage.
Instant Alerts
Get notified via Slack, email, or webhook when high-value customers show warning signs.
Stripe Integration
See MRR at risk, prioritize by revenue impact, and correlate payment data with engagement.
One-Click Outreach
Send personalized emails directly from the dashboard with smart templates and merge tags.
Cohort Analysis
Compare retention across plans, signup dates, or custom segments to find what works.
Custom Dashboards
Build reports for different teams—support, success, product, and leadership.
After Beta
Pricing
Pro Plan
Everything you need to reduce churn
Free while in beta
Everything included:
No credit card required. Beta users lock in free access even after launch.
After beta: Plans starting at $19/mo based on tracked users
Roadmap
Where we're headed
Full transparency on what's built, what's next, and where we're going.
Foundation
We are hereCore infrastructure and Discovery Mode—the fastest path to understanding your users.
Explicit Tracking & Milestones
Up nextFull control over event tracking with frontend and backend options, plus smart milestone configuration.
Integrations & Automation
Connect with your existing tools and automate customer engagement at scale.
Predictive Intelligence
Advanced ML predictions to catch churn before behavioral signals even appear.
Want to influence what we build next?
Join the beta and tell us what features matter most to you.
Questions & Answers
Everything you need to know
From why churn prevention matters to how Discovery Mode works under the hood.
The Problem
Why do I need a churn prevention tool?
A 5% monthly churn rate means losing nearly half your customers annually. Most SaaS founders only discover churn problems when customers cancel—by then it's too late. RetentionOwl gives you weeks of advance warning so you can intervene while there's still time.
Can't I just look at my analytics?
Analytics tools show aggregate product metrics—“50% of users clicked X.” They don't tell you which customers are struggling. RetentionOwl is per-user: you see exactly who needs help, why, and can take action directly.
How Tracking Works
What do I need to get started?
Two things: (1) Add our script snippet to your app, and (2) call identify() when users log in with their email. That's the foundation. From there, you choose how to track behavior—Discovery Mode, frontend events, backend events, or any combination.
What are my tracking options?
Three modes, all optional: Discovery Mode (automatic API tracking—fastest to start), Frontend Events (data attributes on buttons/forms), and Backend Events (server-side API calls). Use one or combine them. You can always add explicit milestones later.
What is Discovery Mode?
An optional feature that automatically tracks which API endpoints each user calls. It's the fastest way to get initial insights—enable it, see what endpoints users hit, then map the important ones to milestones. You can opt out anytime and use explicit tracking instead.
Is API tracking actually useful?
API calls are the source of truth. Unlike click events, they represent real actions—creating a project, inviting a teammate, exporting data. If a user never hits /api/team/invite, they haven't invited anyone. That's a concrete signal you can act on.
How do API endpoints become milestones?
You mark which endpoints matter. POST /api/projects becomes “Created First Project.” We're also building AI that suggests milestone mappings based on common SaaS patterns—so you don't have to configure everything manually.
Can I use PostHog, Mixpanel, or Clarity?
Coming soon. We're building integrations to read events from existing analytics tools—so if you're already tracking with PostHog, Mixpanel, or Microsoft Clarity, RetentionOwl can use those events for health scores without duplicate instrumentation.
Privacy & Performance
What data do you actually capture?
Only: endpoint path, HTTP method, status code, and timestamps. We never touch request bodies, response bodies, headers, cookies, query strings, or auth tokens. It's structurally impossible for us to see your users' data.
Will this slow down my app?
No. OwlCore does a string comparison and counter increment per request—both O(1) operations. Heavy work (normalization, compression) happens during browser idle time. Transmission is batched and uses fire-and-forget delivery. Zero blocking, zero network calls per request.
What if your service goes down?
Your app keeps working perfectly. OwlCore catches all errors and swallows them silently. We never throw exceptions into your code. The worst case is we miss some telemetry—your users never notice anything.
Does it work with Sentry, DataDog, etc?
Yes. OwlCore is designed to coexist with other tools that instrument fetch/XHR. We chain properly and don't interfere with error tracking, APM, or other analytics tools you're already running.
Getting Started
How long does integration take?
Under 5 minutes for the basics. Add the script snippet, call identify() when users log in—that's required for any tracking mode. Then choose: enable Discovery Mode for instant insights, add data-ro-event attributes for explicit tracking, or both.
Is this suitable for early-stage startups?
It's designed for you. No data team required, no complex setup. Discovery Mode means you get insights from day one without manual instrumentation. Early stage is actually the best time—you'll understand why customers stay or leave before it becomes a crisis.
What about the automated email journeys?
Once you have health scores and milestones, you can trigger email sequences automatically. Customer health drops below 40? Start a win-back sequence. User hasn't completed onboarding after 3 days? Send a nudge. They re-engage? Exit the sequence automatically.
What does it cost?
Free during beta—everything included, no limits. After launch, plans start at $19/month. We want you to prove the value before you pay anything. Join the beta and lock in early access.
Stop losing customers you could save
Join the beta and get free access to everything—forever.